Posted by Find Kids Sports on 08/04/2016

3 Tips & Tools To Grow Your Youth Sports Program

3 Tips & Tools To Grow Your Youth Sports Program

Looking for ways to grow your youth sports program?  If you are concerned about the decreasing registrants your organization is seeing or are looking to add more players for your next season, here are a few suggestions:

1.  Keep your website updated 

Sometimes during a busy season it is difficult to keep the website up to date for programs and events that will happen after the season but keep in mind-this is when parents and future participants are looking at you. Set a schedule, at least once a quarter, to make sure that you have the correct upcoming information on your website. Parents should not have to wonder what’s next.

  •  Even if you don’t have many dates set or registrations available have an outline for parents.  Let parents know what to expect.
  • When are the seasons? When will registrations start (ex. August 2016) Are there tryouts? When? Will you be holding a summer camp? Winter camp? 
  • Who can play? Male/Female? What ages? What grades? Locations? Maybe your club is for ages 10-16 but you offer camps and clinics as young a 7. Make sure parents know.
  • What high schools do you feed into. This is great for everyone, especially if you run a club.

2.  Send email reminders for upcoming seasons and registrations 

Send reminders one month, one week, and one day before registrations or tryouts. The day registration opens send a sign up link in your reminder. Give parents a quick and easy way to register!

  • Offer a newsletter or mailing list. (Sign up for updates) This is a great opportunity to update them on dates, add tips and tools, send them updates and pictures of what is going on in your current season.
  • Make it easy on you.  If your website does not offer this services you might try Mailchimp or Constant Contact.
  • Many services like SumoMe help you to build your mailing list and separate them by current players, future players or any other category you set up.  ( Tools to grow your website traffic)
  • Offer a referral program to families who refer a friend. A discount or free equipment is great. Be sure to thank them too. A referral is one of the easiest and least expensive ways of attracting new participants
  • Offer “Early Bird” registrations with a discount or other motivation to sign up early.
  • Most online registrations will allow you to ask “where did you find out about us” It is a great way to know how to spend your limited marketing budget for next time.

3.  Let potential participants "Get To Know" your organization

  • Invite potential players to a game or practice to see you in action
  • Have an open house meeting to educate parents about your program and expectations. Providing details     about what to expect from your programs helps parents make decisions to place their child in the most appropriate program.
  • Outline this information on your website. There are many ways to do this.
  • Have an About page. Let parents know who you are and why you are part of this organization. Bonus: make a quick video and post it to your website about your organization. “ Hi, I am ------, I am the (owner, president) of this (league, club) because I love Volleyball (etc)” Just a few sentences will give parents a lot of information. Bonus #2- Having videos on your site boost your ranking on search engines like Google and Bing. Don't forget coaches!
  • Expectations or What’s Ahead

        1.  Are practices 1X or 4X a week? Does it change after the season starts?

        2.  How many games a week? Mid week? Weekends? Both?

        3.  Do you focus on learning skills or is it a highly competitive program? Somewhere in between?

        4.  Is there equipment that needs to be purchased? Travel? Extra tournament costs?

        5.  When should parents hear from coaches for team placement or know if they made the team?

Communication is very important.  A good standard to have is when you get a question or inquiry more than once- put the answer somewhere on your website.  Have a Frequently Asked Questions section.  It will save you more time and energy in the future and you can spend more time doing what you love~Sports!


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